Covid cannot quench US thirst for cocktails, as figures from Diageo and Fevertree show
‘The pandemic led to a sustained shift to at-home consumption in the US, reflecting the growing interest in making long mixed drinks’
28 January 2021 - 17:27
Diageo, the world’s largest distiller, and high-end tonic maker Fevertree Drinks have signalled that the drinks industry is set to benefit from rising US consumption of tequila and cocktails.
Diageo reported a surprise gain in revenue in the six months to end-December as sales of its tequila brands, which include Casamigos and Don Julio, soared 80% in North America. Fevertree’s 2020 sales dropped 3%, less than expected, as gains in the US offset declines in Britain...
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